Advertising is not about hitting the proverbial home run. For any advertising that a small business can afford, it needs to have time to work.

To have a successful campaign, consistency is vital. A potential client may not need your product or service the first time they see your ad. They might not even need it the second time. But maybe they will the third time. One of the best marketing tips an advertiser can follow is to advertise enough to ensure that a potential customer thinks of their product or service first whenever they need it.

When you advertise, a certain amount should be considered as establishing the base for your campaign. That means getting your name out there in the back of people’s minds so when they do need your service or product, they think of you and they know where to find you.

If you hop around every week with a different ad in a paper, or change your signs, or stop sending out mailers, customers may not be able to find you when they are ready to buy your product or service. Consistency in marketing is vitally important.